Packaging Label Design

Overview


We partnered with Masala Seller, a growing spice brand, to redesign their packaging labels with a stronger visual impact and improved shelf appeal. The goal was to create a modern, authentic, and trustworthy look that resonated with household shoppers and reflected the purity of their spices.

Challenges


The previous packaging lacked consistency, brand identity, and clarity. It failed to communicate the quality, flavor profile, and authenticity of the spices. The brand also needed labels that worked across multiple SKUs while maintaining a cohesive visual language.

Solutions


We designed a fresh label system featuring vibrant colors, clear typography, product imagery, and an aesthetically rooted layout inspired by Indian spice culture. Each label was optimized for print clarity, readability, and quick customer recognition. The new packaging showcases premium quality while making the product stand out both online and in-store.

Scoreboard

  • Stronger brand identity with a unified packaging design
  • Improved shelf appeal leading to higher customer interest
  • Clearer product labels enhancing trust and purchase confidence
  • Better differentiation between flavors and SKUs
  • Increased visibility in retail and online marketplaces
  • Positive customer and retailer feedback on new packaging

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