According to a Recent Report by The Hindu, Of India’s 1.3 billion people, a third of people now owns a smartphone and has access to Internet, using it to browse the internet, scroll through social media, carry out online banking and even online shop.
Currently with over 460 Million Internet Users , Indians spend around 3 hours a day online. Thanks to affordable smart phone sales in India, mobile traffic accounts for 79% of all web traffic, way above the global average of 50%. The availability of 4G has also impacted how people use their mobile devices.
Google recommends it
With more than 70 percent search market share, when Google speaks, search marketers listen. Google constantly updates its preference and the way it looks at websites, It uses mobile friendliness as a ranking signal in search results. In other words, Google is rewarding sites that are fully optimized for mobile platforms.
Friendly & Improved User Experience
One of the most engaging parts of responsive website is that a responsive site can give an extraordinary user-experience cross many gadgets, devices and screen sizes.
In other words, no matter what device you are viewing a website on, the user will have optimal viewing experience including ease of navigation with a minimum amount of resizing and scrolling.
“Let’s take an example, Mr. Patel searches for a Sofa-set for his Living Room on his Laptop during office hours at work. He finds a site that has the product he’s looking for, and decides to continue researching this product on the same site when he gets home to share with his wife (Obviously). Except, when he gets home, he will use his smartphone/Tablet instead of his Laptop.” If the site in this example is responsive, Mr. & Mrs. Patel will have a positive user-experience when transitioning from Laptop to mobile which certainly increases chances of conversion.
Increase Social Shares, Traffic and Conversions
Over 55% of social media consumption now happens on mobile devices, so sharing links from social media sites like, Facebook, YouTube, Twitter, or Google Plus to your website will mean even more traffic and viewing of your website from mobile devices. So if you have a social marketing strategy and want to leverage social sharing of content, get responsive.
"Users spend twice as long online with our smartphones than laptops or personal computers. This could have a direct impact on the way we view websites."
For these reasons alone, it is important that you have a website that works well on a smartphone or other mobile device’s screen, due to the sheer amount of people who could be using your website through a smartphone or tablet.